Innovation and entrepreneurial spirit have always impressed us. Therefore, as an early adopter, we keep investing in products that are still in their early stages (e.g. our “astronaut shower”) or that have not yet reached full market maturity and which others may therefore still shy away from. A risk that we are happy to take in order to help other companies to become better through our feedback. Because sometimes brilliant ideas just need a little jump-start.

Implementation period: Continuous

SDGs: 9